More than 90% of web pages receive zero organic traffic from Google.
The average cost-per-click in AdWords across all industries is $48.96 for search and $75.51 for display.The average cost-per-click for a keyword is about $0.61.The average click-through rate in Google Ads across industries is 3.17% in the search network and 0.46% on the display network.For every $1 businesses spend on Google Ads, they make an average of $2 in revenue.55% of people clicking on Google search ads prefer those to be text ads.55% of teens use voice search on Google every day.Four times as many people are likely to click on a paid search ad on Google (63%) than on any other search engine - Amazon (15%), YouTube (9%), and Bing (6%).The average click-through rate for first place on desktop is higher than that of mobile, at 31.5% and 24% respectively.In 2020, 500 keywords accounted for 8.4% of all search volume.14% of Google searches are a question.In 2021, 56% of web traffic took place on mobile phones.Chrome accounted for 69% of web browser market share in 2020.These changes reduce bounce rates and increase page rank on Google SERPs. Compressing images and text could help 25% of web pages save more than 250KB and 10% save more than 1 MB.There are now more than 1.8 billion Gmail users worldwide.89% of URLs and 37% of URLs in positions 1-20 rank differently on mobile and desktop.As of October 2020, there were more than 267 million unique U.S.92% of all search queries are long-tailed keywords.More than 50% of Google searches end without a click.The top five Google searches in 2020 were "Election results," "Coronavirus," "Kobe Bryant," "Coronavirus update," and - unsurprisingly - "Coronavirus symptoms." ( Google).
#MOSTRECENT SEARCHED PRODUCTS ON GOOGLE HOW TO#
Now that we know how to search for trending topics, let’s look at how Google influences search with these latest statistics. Now, let’s look at a few of this year's top Google Search statistics and take a deeper dive into the trending searches that guide your marketing strategy. Location offers an easy example of this approach - if users have location services turned on, Google search results will be filtered by geographic location to increase overall relevance. For users that aren’t logged into a Gmail or another Google account, the company uses anonymously stored browser cookies to get a sense of search histories and preferences.įor users signed into their Google account, Chrome’s browser history provides the data necessary for Google to construct a profile based on age, language preference, gender and search preferences, which informs the type of search results returned. Google also makes efforts to personalize search results, in turn, increasing the chances that users will opt for Google the next time they have a question. The average person conducts between three and four searches each day. However, it’s estimated Google processes approximately 63,000 search queries every second, translating to 5.6 billion searches per day and approximately 2 trillion global searches per year. Google doesn’t share its search volume data.